Privacy policy

Effective Date: July 22, 2026

Mitu ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when you visit our website, purchase our products, or contact us.

This Privacy Policy explains how we collect, use, store, and share personal information and how you may manage your privacy choices.

1. Information We Collect

When you visit our website, create an account, place an order, submit a contact form, or contact us, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Order information
  • Purchase history
  • Payment-related information
  • Information provided during customer service communications
  • Website usage information
  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Website usage and technical information

Payment card information is generally processed directly by third-party payment service providers. We do not intentionally store complete credit card numbers or card security codes.

2. How We Use Your Information

We may use collected information to:

  1. Process and fulfill orders;
  2. Process payments and shipping;
  3. Send order confirmations, shipping notifications, and tracking information;
  4. Provide customer service and after-sales support;
  5. Process returns, refunds, and order-related requests;
  6. Improve our website, products, and customer experience;
  7. Prevent fraud, abuse, and unauthorized transactions;
  8. Maintain website security;
  9. Comply with applicable laws and regulations;
  10. Send marketing communications where permitted by law and with appropriate consent where required.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

3. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to operate the website, remember preferences, analyze website usage, and improve user experience.

Cookies may be used to:

  • Remember shopping cart contents;
  • Support website functionality;
  • Record website visits;
  • Analyze website performance;
  • Provide personalized experiences;
  • Support advertising and marketing activities.

You can manage or delete cookies through your browser settings.

Disabling certain cookies may affect the functionality of parts of our website.

4. Third-Party Services and Information Sharing

To operate our website and fulfill orders, we may share limited information with necessary third-party service providers.

These providers may include:

  • Shopify or website technology providers;
  • Payment processing providers;
  • Shipping and delivery providers;
  • Website analytics providers;
  • Customer service tools;
  • Fraud prevention and website security providers;
  • Advertising and marketing service providers.

We do not sell your personal information.

Third-party service providers may process information only as necessary to provide their services and are expected to handle information in accordance with applicable laws and their own privacy policies.

We may also disclose information to government authorities, law enforcement agencies, or other authorized parties when required by law or when reasonably necessary to protect our legal rights, customer safety, or website security.

5. International Data Transfers

Some of our service providers may operate in the United States, China, or other countries. Your personal information may therefore be transferred to, stored in, or processed outside your country or region.

We take reasonable measures to protect personal information in accordance with applicable laws.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including completing transactions, providing customer service, processing returns and refunds, resolving disputes, and meeting legal and accounting obligations.

When personal information is no longer required, we will delete, anonymize, or securely handle it in accordance with applicable laws.

7. GDPR Privacy Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction protected by the GDPR or similar data protection laws, you may have the right to:

  • Access your personal information;
  • Request correction of inaccurate information;
  • Request deletion of personal information;
  • Request restriction of processing;
  • Object to certain processing activities;
  • Request data portability where applicable;
  • Withdraw consent where processing is based on consent;
  • Lodge a complaint with a relevant data protection authority.

To exercise applicable rights, please contact:

Email: service@mitu.shop

We may need to verify your identity before processing your request.

8. CCPA / CPRA Privacy Rights

If you are a California resident, applicable law may provide you with rights to:

  • Know the categories of personal information we collect;
  • Request access to personal information we hold about you;
  • Request deletion of eligible personal information;
  • Request correction of inaccurate personal information;
  • Opt out of certain sales or sharing of personal information as defined by applicable law;
  • Receive equal treatment for exercising applicable privacy rights.

We will not unlawfully discriminate against you for exercising your applicable privacy rights.

To submit a privacy request, please contact:

Email: service@mitu.shop
Phone: +1 205-423-6302

We may request reasonable information to verify your identity.

9. Children's Privacy

Our website is not directed to children under the age of 13.

If we become aware that we have unintentionally collected personal information from a child under 13, we will take reasonable steps to delete such information.

10. Data Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, use, modification, or disclosure.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, legal requirements, or technology.

Any updated policy will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us:

Mitu

U.S. Contact / Service Address:
108 Commercial St NE
Hanceville, AL 35077
United States

Phone: +1 205-423-6302
Email: service@mitu.shop

Customer Service Hours:
Monday–Friday, 9:00 AM–5:00 PM
Central Time (CT), United States

China Company / Factory Address:
Room 203, Building 3, D330, Huancheng West Road, Yongjun Community, Beiyuan Subdistrict, Yiwu City, Jinhua City, Zhejiang Province, China